How Consumers Are Changing The Face Of Your Brand

In light of the upcoming Twitter IPO, it?s important to look back on the company?s immense impact on the news industry. The introduction and proliferation of Twitter, and the subsequent effects, cannot be overstated. In May 2011, GigaOm founder, Om Malik, published an article entitled ?The Democratization of Distribution,? which detailed how the rise of Twitter fundamentally changed the role of media companies who were once the gatekeepers of news and attention. Empowered by Twitter, anyone had ...